Market and industry overview



Every year there are more and more consumers and per capita consumption is increasing. That means more food and beverages requiring packaging.

Growth is being driven by a number of trends:

  • Rising consumption in developing economies as middle-class populations expand. These consumers increasingly live in cities where formal retail channels develop, supplying a range of packaged goods
  • A demographic shift towards smaller households requiring smaller portion sizes, often consumed in packaged formats
  • Increasing consumer demand for convenience and on-the-go consumption
  • A growing premiumisation trend, where sophisticated packaging is used to raise product appeal

As a result, we see growth driven by both the rising billions with a thirst to start consuming as well as by numerous new products, categories and consumption occasions arising from premiumisation and on-the-go lifestyles in the more developed markets and segments.

Aseptic carton packaging is one of several forms of ambient packaging – meaning packaging that enables food and beverages to be stored at room temperature without the need for refrigeration or preservatives. The other forms of ambient packaging, affording varying degrees of protection to their contents, include plastic, glass and cans. The products we pack are consumed daily all over the world and the industry has shown reliable growth over time.

Food safety and quality guaranteed

Products packed aseptically – in other words using the Ultra High Temperature (“UHT”) process – are heated at a high temperature for two to four seconds and are then immediately cooled before being poured into sterilised packs. They have a longer shelf life – up to 12 months – compared with other forms of packaging. Aseptic carton packaging is the most widely used substrate for liquid dairy products and is also attractive for non-carbonated soft drinks and food products such as soups and sauces. As well as being the most cost-efficient packaging solution for most product sizes, it offers a high level of protection against air and light so that nutrients, vitamins and taste are protected, maintaining the product’s natural goodness. This is particularly important for increasingly healthconscious consumers.

The growth in e-commerce sales also favours aseptic cartons as the packages are lightweight and easy to transport, and their long shelf life ensures that the products do not spoil during transportation.

Environmentally friendly with a sustainable footprint

Aseptic cartons are among the most ecologically sound packaging solutions for liquid food and beverages. They are fully recyclable and are made primarily from renewable resources. By eliminating the need for refrigerated transport and storage, they reduce CO2 emissions relative to non-ambient forms of packaging. Overall, the total carbon footprint of our cartons is up to 70% lower than other types of packaging.